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October 4, 2022
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AC Milan will join the “Sports Crypto” movement with the launch of the $ ACM Fan Token

Like Juventus and PSG, Milan will have its own token

Italian soccer giant AC Milan, in partnership with fintech blockchain company Chiliz, has announced plans to launch a $ ACM Fan Token on the Socios.com fan rewards and engagement platform in the coming weeks.

Socios.com & Chiliz CEO Alexandre Dreyfus (left) with AC Milan’s Director of Revenue Casper Stylsvig (right) at the official signing of the partnership in the new studio at the club’s headquarters.

AC Milan is among the most successful clubs of all time, with 18 FIFA and UEFA trophies to their name, as well as 18 Serie A titles and a huge global fan base estimated at 450 million, including a significant number of followers across Asia.

Regarding the token, those responsible said that the owners of the $ ACM Fan Token will have access to a wide range of benefits, including the right to vote on club decisions each season, rewards and VIP experiences, exclusive sponsor and club promotions, games , competitions and ‘superfan’ recognition.

The club joins a list of 19 major sports organizations that have partnered with Socios.com to launch Fan Tokens, including FC Barcelona, ​​Juventus, Paris Saint-Germain, AS Roma, Atlético de Madrid, Galatasaray and Trabzonspor. Leading electronic sports organizations Team Heretics, NAVI, OG and Alliance launched Fan Tokens on the platform, while the UFC signed a global fan engagement agreement and the MMA organization, the Professional Fighters League, will launch a Fan Token in the coming months. More important clubs are ready to launch Fan Tokens in the near future.

Notable examples of fan engagement through Socios.com include Apollon FC fans who chose the first team for a friendly match and the club’s uniform at home and away for the 2021/22 season. Juventus fans chose the new song to celebrate the club’s goal, decided on a limited edition of the redesign of the iconic ‘J’ logo and the team’s first coach for the 2020/21 season.

FC Barcelona fans placed an exclusive artwork designed by a fan in the center of the Camp Nou dressing room, Roma fans asked questions directly to coach Paolo Fonseca at a live press conference and PSG fans chose a unique message for the captain’s armband, in addition to voting for their end-of-season awards through the app.

Developed by the utility token Chiliz $ CHZ, Socios.com is one of the conventional blockchain products aimed at the most active non-financial consumers in the world. In just over a year, it was downloaded by more than 450,000 people, more than 14 million Fan Tokens were sold and more than 700,000 votes registered on the blockchain.

In total, Fan Tokens generated more than $ 30 million dollars for clubs and partners in just over 12 months. In late December and early January, several Fan Tokens were listed on major global exchanges, driving significant activity, with $ PSG and $ JUV trading volumes reaching a 24-hour high of $ 300 million in late December.

Fans who purchased ‘Milan Devils’ Tokens using the Socios.com pre-order feature in the locker room will have their tokens transformed into $ ACM Fan Tokens after launch. The Locker Tokens for Manchester Blue and The Galacticos have sold out.

Casper Stylsvig, Chief Revenue Officer for AC Milan said:

“We are happy to join hands with Socios.com and welcome them into our family as a global partner. This partnership allows us to offer our 450 million fans around the world another exciting way to interact with AC Milan, which is particularly important in the current circumstances created by the Covid-19 pandemic.

As an innovative club, one of our areas of focus is modernization and this partnership helps us to take another important step in that direction ”.

Alexandre Dreyfus, CEO and founder of Chiliz and Socios.com said:

“I am very happy to welcome AC Milan and its 450 million fans from all over the world to Socios.com.

Rossoneri fans will be able to have an unprecedented engagement with their favorite team, influencing the club in polls, accessing VIP rewards, exclusive promotions, chat forums and more.

The partnership with AC Milan is a great start to a year in which we will work harder than ever on our mission to establish Fan Tokens as the ultimate fan engagement tool and as a powerful new revenue generator for the sports industry. ”

Source: AsiaOne

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