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October 4, 2022
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– Bitcoin, cryptocurrencies and blockchain technology.

Gerard Pique, Spanish professional footballer and FC Barcelona defender today announced that he has joined the fantasy soccer team Sorare as a strategic advisor. Additionally, the footballer has invested in a non-exchangeable tokens (NFT) platform with his Cassius Family fund.

Pique as a strategic advisor

According official statements, Pique joined Sorare to “help the company bring the 20 best soccer leagues in the world on board.” Sorare plans to expand its global presence with the latest investment by the Spanish footballer.

The platform raised a total of nearly $ 8.5 million as a seed fund for its global expansion. In recent months, football clubs have joined the project, incl. Real Madrid, Bayern Munich, Inter and Paris Saint-Germain.

Together, we are pioneers in a new industry: digital sports card collecting. We are also revolutionizing the increasingly popular fantasy football industry. People from all over the world can now express their fandom for a club or player, build a meaningful identity and relationship with the cards, and take advantage of new economic opportunities around them. Now is the time to introduce our concept to soccer clubs and fan communities internationally with Gerard Pique, with our partners, but most of all with you: our management community.

– the company wrote in an official announcement.

Blockchain and soccer

The use of blockchain technology in the sports industry has increased in recent months. Professional soccer clubs around the world announce the launch of fan tokens. FC Barcelona, ​​the club for which Pique is playing, also launched its own fan token earlier this year in collaboration with the blockchain platform Chiliz.

I am a huge fan of soccer cards since childhood. As an entrepreneur, I think the soccer world itself needs to innovate. I think it’s a great project because it’s the next step. It’s the present and the future, and future generations will collect these kinds of assets or digital cards.

Pique said at a virtual press conference.

As we reported a few days ago, the Binance exchange entered into a strategic partnership with Chiliz. The first fruit of this association is the distribution of fan tokens through the Binance Launchpool platform. In just two days, the PSG and Juventus tokens will be available for trading on the platform.

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