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December 5, 2022
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Odell Beckham Jr. will receive salary at BTC and donate $1M

Three-time Pro Bowler Odell Beckham Jr will receive his entire $4.25 million salary from 2021-2022 in BTC as part of a new deal with Cash App.

The draw lasts until the funds run out or Friday, December 10th – whichever comes first. To enter, fans need to respond to your tweet with its Cash App $ Cashtag and the hashtag #OBJBTC.

It’s no coincidence that people who receive large portions or all of their wages in Bitcoin are rich enough that they won’t have a hard time paying their mortgage (if any) if the price of Bitcoin drops. Maybe it’s good marketing, but not necessarily a recommendation for fans to do the same.

Still, companies see celebrity partnerships as a way to bring more sports and music fans to platforms that give them access to crypto. It became a tracking game in which celebrities partnered with cryptocurrency companies to collect their salary in cryptoactives, distribute it to their fans, or, in Beckham’s case, both.

In early November, Green Bay Packers quarterback Aaron Rodgers, a three-time NFL MVP, announced that he would receive a portion of his salary in Bitcoin and launch a $1 million Bitcoin bid on Twitter and Instagram. Rodgers, like Beckham, has partnered with Cash App.

Just a week before Rodgers’ announcement, Tampa Bay Buccaneers quarterback Tom Brady transferred a Bitcoin to a fan who stole the ball he threw on his 600th career touchdown pass. This summer, Brady and his wife, supermodel Gisele Bundchen, acquired an equity stake in the crypto derivatives exchange FTX and both became ambassadors for the company.

A week before Christmas last year, rapper Megan Thee Stallion announced a similar Cash App deal on her Twitter account, saying she was “giving $1 MILLION in Bitcoin to as many hotties as I can!” And this spring, singer Miley Cyrus did the same.

All the celebrity endorsements and giveaways have unfortunately led to scammers impersonating friends or celebrities in an attempt to steal money – so much so that the Better Business Bureau (BBB) ​​has issued notices about social media campaigns promising that funds will be sent via apps payment for little or no effort.

“It’s not that these sites or programs are bad in themselves.”

Whitney Adkins, BBB’s director of strategic marketing, told Spectrum News 1.

“Unfortunately, the scammers are using them to practice their punches.”

Source: Decrypt

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