Japanese e-commerce giant Rakuten has taken another important step in the cryptocurrency adoption process. He combined his digital currency wallet with the e-pay system.
Rakuten is more open to cryptocurrencies
IN official announcement The company announced that it will allow users of its cryptocurrency wallet, Rakuten Wallet, to top up their e-pay accounts with Bitcoin (BTC), Ether (ETH) and Bitcoin Cash (BCH). So far, the company is a pioneer in this field in its country.
Today, the company operates its own Rakuten Cash and Rakuten Pay ecosystems. These allow customers to make purchases via smartphone apps at select locations, including Lawson and 7 Eleven convenience stores and the Seiyu supermarket group.
Rakuten Cash can also be exchanged for Rakuten Points, which customers can then use when shopping at partner companies such as McDonald’s or the FamilyMart store chain.
Now consumers will also be able to spend their tokens on a range of the company’s products and services. This includes travel and streaming services as well as shopping on the Kobo platform, which sells e-books and audiobooks.
To increase the attractiveness of its new offer, the company announced that anyone who wants to top up their Rakuten Cash wallets with cryptocurrencies will receive extra points. All this as part of the campaign that will run until March 24.
Plans for the future
This is not the end of surprises. As part of its plans for further development, the company will add a card to the e-pay application on its platform, which will send users directly to the cryptocurrency payment interface hosted in the Rakuten Wallet.
The company said the service will go live this spring and that transactions that will be cryptocurrency-based will be limited to a minimum of around $ 9.50, with a maximum monthly cap of $ 950,000.
The Japanese giant announced in 2015 that it had a serious intention to accept Bitcoin as a full-fledged means of payment for the products offered on its platforms. The first version of the service concerned the American version of the online store. It was there that you could pay for products in cryptocurrency for the first time.