The French Football Federation launches the official NFT. The start of the initiative is related to the ongoing Euro 2020 championship. The Sorare company is involved in the project.
French Football Federation and its NFT
IN new announcement Sorare admitted that the French Football Association (FFF) has launched its own line of non-exchangeable tokens (NFT). It happened before Tuesday’s game between the French team and Germany.
The French national team – often dubbed the ‘Blue’ for the color of their shirts – is currently competing in the 2020 UEFA European Football Championship. Euro 2020 was postponed last year due to the COVID-19 pandemic.
NFT FFF are to be part of the game. Each token is to symbolize an e-card. In turn, each e-card will include one of the players of the French national team, including Antoine Griezmann, Paul Pogba and Hugo Lloris. With each player’s performance statistics recorded on the blockchain, each of the cards will be able to help win the game with the athlete’s different skills.
The winner of the 1984 and 2000 European Football Championship, the FFF, is reportedly one of the first national football associations to enter into a licensing agreement for the release of official digital collectors’ items. However, Sorare added that it is “in active discussion “ about joining the system of other associations around the world.
Sorare also reported that from January this year. has sold over $ 70 million worth of digital cards and currently has 90,000 monthly active users from 140 countries.
We brought a French team on board the World Champions
Sorare CEO Nicolas Julia said.
This is the first of many football associations that will join us in the weeks and months to come
Sport and the NFT case
Blockchain is playing an increasingly important role in the sports market.
The most famous football club in our country, Legia Warszawa, announced in February this year that it is creating its fan token. A month earlier, the Ukrainian football team Dynamo Kiev decided to take a similar step.
In turn, in March, Manchester City established cooperation with the Socios.com platform. Together, both entities will launch a new token – CITY. It will allow fans of the team to win various awards and vote on club matters on the Socios website.