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August 9, 2022
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The Weeknd will issue four NFTs –

Grammy award-winning singer of The Weeknd enters the Non-Convertible Token (NFT) market. We first reported it here. Now the details of the project are known.

The Weeknd of the NFT

The new collection of this top singer, featuring the latest music and art from limited editions, will be available for auction at 14:00. EST this Saturday. NFT can be purchased using Ethereum (ETH).

IN press release Abel Tesfaye (aka The Weeknd) stated that he sees great potential in the blockchain and cryptocurrency industry that is just emerging.

Blockchain is democratizing an industry that was unavailable in the past

– he told his fans.

The collection will be exhibited on the Nifty Gateway platform, where The Weeknd will auction a total of four NFTs. Three of them will be a combination of previously unpublished “Filtered clips for songs and visuals”, made in collaboration with Strangeloop Studios. These works will be available until a predetermined limit expires.

The fourth NFT is a one-of-a-kind work of art, accompanied by a new singer song. This product will only be offered during the 24-hour auction.

A living legend of contemporary music

The Weeknd (or rather Abel Makkonen Tesfaye) is a well-known Canadian singer, songwriter and music producer. In 2010, he published his first songs that appeared on YouTube. A year later, he rose to fame by releasing three mixtape projects, “House of Balloons”, “Thursday” and “Echoes of Silence”.

So far, he has released four studio albums and an EP entitled “My Dear Melancholy”. He is the recipient of three Grammy Awards and nine Juno Awards. His biggest hit is the song “Earned It”, which promoted the movie “Fifty Shades of Gray”. It was for him that he received an Oscar nomination in the Best Original Song category.

I must admit that today the NFT share the music market. Some artists may feel that this is another attempt to get money from the most loyal fans. Others, however, believe that this is a new selling opportunity for music in the era of digitization. Kings of Leon has recently used this model of selling music.

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