The singer of The Weeknd also wanted to enter the world of NFT. He’s following the same trail of Grimes and the rockers of Kings of Leon.
The Weeknd with its own NFT
Singer he posted on Twitter to his fans that his will soon appear on the market “A new song that lives in the NFT space.” It is not clear whether he is referring to some new composition or the digitized rights to any of the previous hits.
new song living in NFT space. coming soon …
– The Weeknd (@theweeknd) March 26, 2021
Whatever he means, he’s not the first musician to experiment with the idea of non-exchangeable tokens.
Recall that NFT is a special token that can be linked to a file (say GIF or MP3) and sold at an auction. In practice, the buyer purchases a digital proof of title that may be worth much more than the file itself.
NFT in the music market
Recall that Grimes, Elon Musk’s life partner and famous singer, sold the NFT graphics collection for about $ 6 million. In turn, rockers from Kings of Leon have added to their NFT a special premium package promoting their latest album “When You See Yourself”. Jacques Greene auctioned off the NFT, which represented the rights to his new song, and artists such as Aphex Twin, Yaeji, Mura Masa, and Toro Y Moi sold digital art, which also took the form of tokens.
However, the idea of NFT polarizes artists. Some see tokens as a potential new source of income. Others believe that this is the fruit of the vanity of some musicians and an attempt to extract money from the most loyal fans.
The Weeknd (actually Abel Makkonen Tesfaye) is a Canadian singer, songwriter and record producer. In 2010, he published his first songs on YouTube, and a year later became famous by releasing three mixtapes, “House of Balloons”, “Thursday” and “Echoes of Silence”.
So far, he has released four studio albums and an EP entitled “My Dear Melancholy”. He is the recipient of three Grammy Awards and nine Juno Awards. For the single “Earned It”, promoting the film “Fifty Shades of Gray”, he was nominated for an Oscar in the Best Original Song category.