Time magazine has partnered with Grayscale. Objective? Cryptocurrency educational video series released. The top magazine also agreed to receive payments in Bitcoin.
A well-known warehouse opens on BTC
Grayscale has established cooperation with the recognized New York magazine “Time”. The goal is to create a series of educational videos on cryptocurrencies. The partnership was announced by the CEO of Grayscale, Michael Sonnenshein. He revealed that Time and its CEO, Keith Grossman, have also opened up to Bitcoin payments.
– Michael Sonnenshein (@Sonnenshein) April 12, 2021
Importantly, the company does not intend to convert the Bitcoins it will receive as part of the transaction into fiat currencies and will keep BTC on its balance sheet. So far, no further details of the partnership have been released.
“Time” and cryptocurrencies
The magazine was first published on March 3, 1923. Its founders were Briton Hadden and Henry Luce. Its first editors-in-chief treated the editorial work in part as a game, which is why the journal is still criticized for being too relaxed in its approach to serious topics.
In some advertising campaigns, the abbreviation “TIME” is developed as The International Magazine of Events.
Since 1997, “Time” has been the publisher of the TIME Almanac information publication.
Interestingly, the magazine made a profit on the NFT mania by launching a set of tokenized magazine covers. The package went to the NFT Marketplace SuperRare, and the NFT “TIME Space Exploration – Jan 19, 1959” was sold on March 30 for 135 ETH worth nearly $ 250,000.
The company also revealed that it is looking for a cryptocurrency-friendly chief financial officer.
The media industry is undergoing a rapid evolution. Time is looking for a CFO to help steer the transformation [czasopisma]
– we read in the company’s statement.
According to Bitcointreasuries.com, Time becomes the 33rd publicly traded company to hold Bitcoins on its balance sheet. It joins leading US companies such as Microstrategy, which has invested billions of USD in BTC since August 2020, Square, which added 4,709 BTC to its balance sheet in October, and Tesla, which bought BTC worth 1.5 billion. dollars in January. The international investment corporation BlackRock also began dealing with cryptocurrencies in February of this year.